BRAND STORY



We spice up your dining experience

In the food service industry, every little gesture counts. Diners know it when a food establishment is out to wow them. They can taste it in the food, feel it through the service, and see it from the way the restaurant is set up.

This special experience is what diners have come to link with our group of restaurants that started with the popular Jack’s Place Steakhouse in 1966, followed by Eatzi Gourmet divisions (Steakhouse, Bakery and Catering) and Yeh Ting.

What inspired us to create this unique experience for our guests? Interestingly, it is a lesson that we take from the kitchen itself. Drawing on the admirable qualities of pepper, we aspire to spice up the dining experience in all ways, big and small. In big ways, we will be adventurous, sizzling up the F&B scene with fresh concepts and food creations. In small ways, we dedicate ourselves to delight our patrons through our food, service and atmosphere. Which is why, we are now the JP Pepperdine Group, named after that extraordinary spice itself.

In all that we do, quality and value will always be our benchmarks. It is our hope that our guests take home with them a lingering fondness, and the knowledge that 

for the price they pay, they really have much more in return.

BRAND STORY

JP Pepperdine Group

We spice up your dining experience.

In the food service industry, every little gesture counts. Diners know it when a food establishment is out to wow them. They can taste it in the food, feel it through the service, and see it from the way the restaurant is set up.

This special experience is what diners have come to link with our group of restaurants that started with the popular Jack’s Place Steakhouse in 1966, followed by Eatzi Gourmet divisions (Steakhouse, Bakery and Catering) and Yeh Ting.

What inspired us to create this unique experience for our guests? Interestingly, it is a lesson that we take from the kitchen itself. Drawing on the admirable qualities of pepper, we aspire to spice up the dining experience in all ways, big and small. In big ways, we will be adventurous, sizzling up the F&B scene with fresh concepts and food creations. In small ways, we dedicate ourselves to delight our patrons through our food, service and atmosphere. Which is why, we are now the JP Pepperdine Group, named after that extraordinary spice itself.

In all that we do, quality and value will always be our benchmarks. It is our hope that our guests take home with them a lingering fondness, and the knowledge that for the price they pay, they really have much more in return.

Vision & Mission

Company Purpose

To be a growing food services company that provides quality food, service and ambience to our guests.

Company Mission

We are committed to serve quality food in a warm and friendly manner, so every guest leaves feeling satisfied & will share their experience with their friends & family.

Core Values

Ownership, Teamwork, Kinship, Passion, Initiative

Milestones

2020s
2023
  • Jack’s Place at Anchorpoint and SAFRA Jurong are revitalized with a fresh new look.
2021
  • Appreciation Campaign for the delivery heroes, to thank them for their relentless efforts in delivery of meals to our guests who were confined at home.
2020
  • Keeping our guests and staff safe during the Covid-19 period, the group stepped up our Safe Management Practice and adopted digital menu ordering system.
2019
  • Jack's Place opens at Jewel Changi Airport
  • Relocation of Jack's Place outlet at West Coast Recreation Centre to 321 Clementi Mall
2010s
2017
  • Bringing authentic Hainan cuisine to Singapore. Launch of new brand, Yeh Ting, at Woodlands Civic Centre
  • Introduced new locally-inspired snacks brand, Tiny Red Dot
2016
  • Jack's Place celebrated its 50th year, Golden Anniversary
  • Jack's Place opens at SAFRA Punggol
2015
  • Emerged champion in Western Professional category & runner-up in Western Aspiring Category for RAS Star Chef Competition 2018
  • Awarded Bronze in Field & Forest category in Food & Hotel Asia
  • Singapore Quality Class Award
2014
  • Awarded Bronze medal for Free Style Wedding Cake Display for Food & Hotel Asia
  • Awarded Bronze medal for Two to Tango (Apprentice Team Competition) for Food & Hotel Asia
  • Awarded Bronze medal for Free Style Wedding Cake Display for Food & Hotel Asia
2013
  • Finalist in Best Japanese Casual Dining Epicurean Star Award
  • Awarded 1st Runner up for Star Chef Competition (Aspiring Team)
2008
  • Jack’s Place Holdings, the parent company of Jack’s Place was renamed to JP Pepperdine Group
2007
  • Awarded HACCP Certification
  • Awarded RAS Restaurant Award
  • Awarded People Developer Certification
2006
  • Jack’s Cake House obtained Halal Certification and change its name to Eatzi Gourmet Bakery.
  • Opening of Halal certified Eatzi Gourmet Catering and Eatzi Gourmet Steakhouse & Bistro in SAFRA Yishun.
2004-2006
  • Singapore Promising Brands Awards
  • 2006 – Heritage Brands Award
2003
  • Modernised interior of Jack’s Place Bras Basah outlet
2000s
2003
Evolving the Jack's Place Brand
  • The New Jack’s Place Look at Jack's Place Bras Basah
1990s
1993
  • Started Jack’s Place Catering, with various Live Station concepts in addition to buffet spreads.
1992
Moving into our new Headquarter at Defu Lane 10
  • Moved into new HQ building at Defu Lane
  • The establishment of our central kitchen, bakery, central purchasing, and management office in our new corporate headquarters at Defu
1980s
1987
  • Jack's Place outlet at West Coast Recreation Centre
1986
  • Opening of Jack’s Cake House and our famous Mango Mousse Cake
1985
  • Jack’s Place outlet at Parkway Parade
1980
New outlets in Heartlands and launching of Jack’s Cake House
  • Jack’s Place outlet at Bras Basah Complex
1970s
1979
  • Jack’s Place outlet at Ang Mo Kio
1977
2nd outlet and going into Singapore Heartland
  • Jack’s Place outlet at Yen San Building
1960s
1968
  • Mr Say Lip Hai took over Jack’s Place at Killiney Road
1967
  • Mr Say Lip Hai opened Cola Restaurant
1966
The beginning
  • Jack Hunt founded Jack’s Place at Killiney Road
2020s
2023
  • Jack’s Place at Anchorpoint and SAFRA Jurong are revitalized with a fresh new look.
2021
  • Appreciation Campaign for the delivery heroes, to thank them for their relentless efforts in delivery of meals to our guests who were confined at home.
2020
  • Keeping our guests and staff safe during the Covid-19 period, the group stepped up our Safe Management Practice and adopted digital menu ordering system.
2010s
2017
  • Bringing authentic Hainan cuisine to Singapore. Launch of new brand, Yeh Ting, at Woodlands Civic Centre
  • Introduced new locally-inspired snacks brand, Tiny Red Dot
2015
  • Emerged champion in Western Professional category & runner-up in Western Aspiring Category for RAS Star Chef Competition 2018
  • Awarded Bronze in Field & Forest category in Food & Hotel Asia
  • Singapore Quality Class Award
2014
  • Awarded Bronze medal for Free Style Wedding Cake Display for Food & Hotel Asia
  • Awarded Bronze medal for Two to Tango (Apprentice Team Competition) for Food & Hotel Asia
  • Awarded Bronze medal for Free Style Wedding Cake Display for Food & Hotel Asia
2013
  • Finalist in Best Japanese Casual Dining Epicurean Star Award
  • Awarded 1st Runner up for Star Chef Competition (Aspiring Team)
2009
  • Jack's Place newest outlet at Jewel Changi Airport
  • Relocation of Jack's Place outlet at West Coast
  • Recreation Centre to 321 Clementi Mall.
2000s
2008
Evolving the Jack's Place Brand
2007
  • Awarded HACCP Certification
  • Awarded RAS Restaurant Award
  • Awarded People Developer Certification
2006
  • Jack’s Cake House obtained Halal Certification and change its name to Eatzi Gourmet Bakery.
  • Opening of Halal certified Eatzi Gourmet Catering and Eatzi Gourmet Steakhouse & Bistro in SAFRA Yishun.
2004-2006
  • Singapore Promising Brands Awards
  • 2006 – Heritage Brands Award
2003
  • The New Jack’s Place Look
1990s
1993
  • Started Jack’s Place Catering, with various Live Station concepts in addition to buffet spreads.
1992
Moving into our new Headquarter in Defu Lane 10
  • Moved into new HQ building at Defu Lane
  • The establishment of our central kitchen, bakery, central purchasing, management offices in our new corporate headquarters in Defu Lane.
1980s
1987
  • Jack's Place outlet at West Coast Recreation Centre
1986
  • Opening of Jack’s Cake House and our famous Mango Mousse Cake
1985
  • Jack’s Place outlet at Parkway Parade
1980
New outlets in Heartlands and launching of Jack’s Cake House
  • Jack’s Place outlet at Bras Basah Complex
1970s
1979
  • Jack’s Place outlet at Ang Mo Kio
1977
2nd outlet and going into Singapore Heartland
  • Jack’s Place outlet at Yen San Building
1960s
1968
  • Mr Say Lip Hai took over Jack’s Place at Killiney Road
1967
  • Mr Say Lip Hai opened Cola Restaurant
1966
The beginning
  • Jack Hunt founded Jack’s Place at Killiney Road
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